International Assignments and Culture

ISBN-13: 9783659593741 / Angielski / Miękka / 2014 / 192 str.

Diaz Veronica

Opis

Exploring success and the influence of culture in international assignments for pr practitioners. This study is designed to develop an understanding of what influences the degree of success of public relations professionals in international assignments. It explores the degree of success in international assignments of public relations professionals in South Africa and the United States and determines the influence of any correlations to organizational and national culture.

O autorze

Dr. Veronica Diaz is an international business consultant and adjunct professor. She holds a doctorate degree in International Business Administration from Nova Southeastern University. Dr. Diaz is member of the Academy of International Business and the Sigma Beta Delta International Honor Society for Business, Management and Administration.