Internal Marketing: Another Approach to Marketing for Growth

ISBN-13: 9780367350659 / Angielski / Miękka / 2019 / 230 str.

Tatsuya Kimura

Opis

Internal Marketing provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. This book aims to put forward a guiding principle for business practices by considering such questions from a multilateral perspective.

O autorze

Tatsuya Kimura is Professor at the Graduate School of Business and Finance, Waseda University, Japan.