Internal Communication and Employee Engagement: A Case Study Approach

ISBN-13: 9781032050041 / Angielski / Miękka / 2023 / 364 str.

Nance McCown; Linjuan Rita Men; Hua Jiang

Opis

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.

Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Recenzje

"Does your organization want more engaged employees? Read. This. Book. Through diverse global case studies, it’s an encyclopedia of approaches to, and answers for trust issues, greater DE&I, crises, employee activism, new technologies, the changing workplace and more. It’s a must-read for communicators and leaders."　

Bruce K. Berger, Ph.D.

Professor Emeritus, University of Alabama; Founding Director of the Plank Center for Leadership in PR; and former CCO, Whirlpool Corporation and President of Whirlpool Foundation

"In the current landscape, effective internal communication holds increased significance for organizations of all types. Drawing on recent theoretical advancements in the areas of internal communication and employee engagement, this book is a valuable resource for readers seeking new knowledge in the field. The guidance and insights provided by the book will undoubtedly play a significant role in the continuous improvement of internal communication practices in management."

Ana Tkalac Verčič, Ph.D.

Full Professor, Marketing Department, Faculty of Economics & Business, University of Zagreb

Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia

"Internal Communications today boils down to smart, engaged employees who can drive sustained business success. 　The concepts, models and insights presented here represent world class thinking and operational frameworks for strategic impact."

　

Gary F. Grates

Globally Renowned Expert, Organizational Communications/Employee Engagement