Internal Communication and Employer Brands

ISBN-13: 9781032056807 / Angielski / Twarda / 2022 / 152 str.

Croatia) Spoljaric Anja (University of Zagreb

Opis

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

Spis treści

Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication  Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined