Internal Circumstances that Encourage CE in Accounting Profession

ISBN-13: 9786138963301 / Angielski / Miękka / 128 str.

Hooi Kun Lee; Gary Tan Peng Liang

Opis

The word "corporate entrepreneurship" refers to entrepreneurial activity within the organization. Corporate entrepreneurship is valuable to the degree that it is used as a tactic to engage in a continuous process of entrepreneurial actions to obtain a strategic edge. In today's competitive economy, a lack of entrepreneurial behavior can be a blueprint for failure. With that in mind, this research, through an examination of the literature and quantitative empirical analysis, focused on the relationships between corporate's internal elements and the context of corporate entrepreneurship in the accounting profession. Furthermore, the study also determines the most crucial corporate's internal element that impacting corporate entrepreneurship in the accounting profession. This study provides guidance and insight to the accounting profession into fostering entrepreneurial success and the impact of the five corporate's internal elements in achieving sustainability and a competitive edge.

O autorze

Lee, Hooi KunWith more than 15 years of working experience in the financial field and withholding professional membership from both the ASEAN Chartered Professional Accountants Coordination Committee (ACPACC) and the Malaysian Institute of Accountants (MIA), Lee have a robust background and strong capability in her profession.