Interdisciplinary studies

ISBN-13: 9786206276494 / Angielski / Miękka / 264 str.

Marcelo Macedo; Flávia Conti; Débora Cardoso

Opis

The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.

O autorze

Marcelo Macedo holds a PhD in Engineering and Knowledge Management and is a professor at the Federal University of Santa Catarina - UFSC. Débora Cardoso (psychologist) and Flávia Conti (designer) are master students of the Postgraduate Program in Engineering and Knowledge Management at UFSC.