Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

ISBN-13: 9781138189225 / Angielski / Miękka / 2018 / 330 str.

Lan Ni; Qi Wang; Bey-Ling Sha

Opis

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations.