Intercultural Public Relations: Realities and Reflections in Practical Contexts

ISBN-13: 9781138189256 / Angielski / Miękka / 2022 / 280 str.

Lan Ni;Qi Wang (Villanova University);Bey-Ling Sha

Opis

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.

Spis treści

Part 1: Overview  1. Introduction  2. A Theoretical Framework of Intercultural Public Relations  Part 2: Contexts of Practices  Intercultural Public Relations in Corporations and Business  3. Pinpointing, Prioritizing, and Practicing Purpose  4. Unpacking the Meat Industry’s COVID-19 Response  5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estée Lauder’s Social Media Communication Strategies in the United States and China  Intercultural Public Relations in Government and Military Public Affairs  6. When Black College Presidents Visit the White House:The Case of a Culture Clash in Crisis Management  7. Enhancing the Global Mindset in Military Public Affairs  Intercultural Public Relations in Health Care  8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC)  Intercultural Public Relations in Education  9. Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy  Intercultural Public Relations in Activism/Social Change  10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement  Part 3: From Theory to Practice  11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice  13. Conclusion