Intercultural Communication for Global Business: How Leaders Communicate for Success

ISBN-13: 9780367375560 / Angielski / Miękka / 2021 / 314 str.

Elizabeth A. Tuleja

Opis

As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.

Spis treści

Foreword by Gert Jan Hofstede  Part I: Foundations of Intercultural Communication  1. Culture in Business Contexts  Case: Wal-Mart in Germany: Corporate formula does not fit the German culture  Part II: Self-Awareness in Intercultural Communication  2. Cultural Competence for Leaders  Case: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas  3. Culture and Identity  Case: Cheerios Commercial: 30 Seconds that Caused 30 Days of Controversy  Part III: Concepts of Intercultural Communication  4. Cultural Frameworks and Foundations  Case: Best Buy: Is China Ready for the Big Box?  5. Culture and Context in Communication  Case: Target Corporation: The "Urine Sandal"  6. Culture and Worldview  Case: Nike, Inc.: Air Bakin’ Blunder and the Council on American-Islamic Relations  7. Culture and Cognition  Case: Groupon: Advertising at Super Bowl XLV  Part IV: Intercultural Leadership 8. Culture and Leadership  Case: Brew Time: Starbucks in the Indian Market

O autorze

Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader Institute^TM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.