Interactive platform as marketing tool : Applications and relevance for International Education

ISBN-13: 9783659239335 / Angielski / Miękka / 2012 / 100 str.

Faisal Shah

Opis

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

O autorze

Faisal Shah is a practitioner and scholar of Design. Graduate of University of Westminster, London, with an MSc in Animation, he currently works as lecturer in Sultanate of Oman. His areas of interest include design, animation and convergent art arising from the fusion of natural and digital media.