"...a very apt blend of the concerns of the theorist, the empirical reseacher, and the classroom practitioner. It is informed by theory; it presents important experimental evidence; it is filled with implications for pedagogy. Clearly it has emerged from the hand of someone directly acquainted with the relevant issues, indeed someone who has himself toiled in the library, in the laboratory, and on the firing line." —Howard Gardner Harvard University, from the Foreword
Contents: R.E. Snow, Foreword. H. Gardner, Foreword. Preface. The Author. Reexamining Educational Research and Conceptions of Media. Characteristics of Symbol Systems. Relationships of Symbol Systems to Cognition. Differential Uses of Mental Skills for Learning. Cultivation of Mental Skills through Symbolic Forms. Impact of Films Designed to Cultivate Mental Skills. Effects of "Sesame Street" on Television-Naive Children. Cross-Cultural Cognitive Effects of Television Exposure. Interaction of Media, Cognition, and Learning: Summary and Reflections.