Intentional Marketing: A Practical Guide for Librarians

ISBN-13: 9781538108482 / Angielski / Miękka / 2018 / 188 str.

Carol Ottolenghi

Opis

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.