Intellectual Property and the Brain: How Neuroscience Will Reshape Legal Protection for Creations of the Mind

ISBN-13: 9781009189569 / Angielski / Twarda / 2022

Mark Bartholomew

Opis

This book describes the promise and pitfalls of using neuroscience to better understand creators and the audiences for their creations.

Recenzje

'By appreciating the challenges and possibilities emerging neuroscientific insights might present for the intellectual property law, this provocative book - a sophisticated thought experiment - will encourage reconsideration of our understanding of 'creativity' and aesthetics and ultimately compel reevaluation of law's objects in this important field.' Peter A. Alces, Rollins Professor of Law, William & Mary Law School, author of The Moral Conflict of Law and Neuroscience

Spis treści

Part I. The law and neuroscience of creative activity: 1. Copyright and creativity; 2. Inside the design process; Part II. Understanding audiences for art and advertising; 3. Neuroaesthetics and copyright infringement; 4. Seeing design; 5. Neuromarks; Part III. Using neuroscience to improve intellectual property law; 6. How to take creativity seriously; 7. Know your audience; 8. Advertising, fast and slow; Conclusion.