Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy » książka
Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
ISBN-13: 9781781331583 / Angielski / Miękka / 2015 / 212 str.
Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
ISBN-13: 9781781331583 / Angielski / Miękka / 2015 / 212 str.
(netto: 82,17 VAT: 5%)
Najniższa cena z 30 dni: 85,58
ok. 16-18 dni roboczych
Bez gwarancji dostawy przed świętami
Darmowa dostawa!
We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to... 1. Implement your ideas and unlock their full commercial potential; 2. Bullet-proof your brand and protect your best ideas; 3. Identify your most valuable intellectual property assets; 4. Harness IP to create scarcity and drive up business value; 5. Innovate and stay ahead in your industry; 6. Avoid accidentally infringing the rights of others
Were undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether youre starting a new business, building a brand identity or launching a new product or service, youre also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in todays global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to...1. Implement your ideas and unlock their full commercial potential; 2. Bullet-proof your brand and protect your best ideas; 3. Identify your most valuable intellectual property assets; 4. Harness IP to create scarcity and drive up business value; 5. Innovate and stay ahead in your industry; 6. Avoid accidentally infringing the rights of others
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
