Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

ISBN-13: 9783031267420 / Angielski / Twarda / 2023

Irina Heim

Opis

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.

Spis treści

Introduction

Chapter 1. The intellectual property landscapes

What is Intellectual Property Management

The main types of IP rights

The historical context of IP law

The social and cultural impact of IP

International influences of IP

The UK IP landscape and IPR-related implications of Brexit

Chapter 2. The creation of IP

Innovation and Intellectual Property

Open vs traditional innovation

Innovations in large-scale companies

Innovations in small- and medium-sized firms

Chapter 3. The protection of IP

Why does IP need protection?

The degree of protection for diverse types of IPR

IP and common law in the UK

Strengthening international protection of IPRs

IP protection in the digital economy

Chapter 4. The exploitation of IP

How companies exploit IPRs

Licencing principles

Specific types of licencing: trademark licencing, franchising and merchandising

IPR use in sport

Chapter 5. The evaluation of IP and first steps in strategy formulation

The value of IP assets

IP and market structure

First steps in strategy formulation

Chapter 6. Building an IP strategy

IP and revenue streams

IP and the cost structure

IP funding opportunities

Building an IP strategy

Chapter 7. Resourcing in IP context

IP management – typical contributions

Building competitive advantage

Shaping industry structure

Conclusion

O autorze

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

Blurb

"This book makes a fresh and novel addition to the literature in the intellectual property management field. Various examples from related industries provide a rigorous understanding of business strategies that can create value from intangible assets. The book explores the phenomenon from a new, interdisciplinary angle and, in this way, makes a substantial contribution to management science."–Maksim Belitski, Professor of Entrepreneurship and Innovation at the University of Reading, United Kingdom

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An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.