Integration of Preference Analysis Methods Into QFD for Elderly People: A Focus on Elderly People

ISBN-13: 9783834932334 / Angielski / Miękka / 2012 / 223 str.

Samah Abu-Assab

Opis

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Spis treści

The Target Group: Elderly People.- Methods of Preference Measurement.- Quality Function Deployment in New Product Development.- Integration of Preference Analysis Methods into QFD for Elderly People.- Empirical Comparison of Two Integrated Methods and the New Method for Elderly People

O autorze

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.