ISBN-13: 9781538101049 / Angielski / Twarda / 2018 / 368 str.
ISBN-13: 9781538101049 / Angielski / Twarda / 2018 / 368 str.
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.