Integrated E-marketing Framework for SMEs

ISBN-13: 9783659104596 / Angielski / Miękka / 2012 / 120 str.

Hassan Torkaman; Ab Razak Che Hussin

Opis

With the rise of using internet some new trends like E-commerce, E-business, E-marketing and online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing experts focused on Search engines optimization and social media as new emerging trends in online environment. This book will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing.

O autorze

Hassan Torkaman was born in Iran. He had completed his bachelor in software engineering.Then he established the software company, in 2005 he was chose by government as best entrepreneurship in State of Hamedan In field of IT industrial. In 2009 he started his master degree in University Technology Malaysia and finished his study in 2011.