ISBN-13: 9780126635539 / Angielski / Miękka / 360 str.
This book asserts that intangibles create financial transactions, not vice versa. It offers distinct, reproducible methods of valuing intangibles in intangible forms, with associated and meaningful financial values. It also presents new management frameworks in which all forms of intangibles can be classified, measured, managed, and reported.*A practical, hands-on guide to a new approach to valuing intangibles