Instagram For Business For Dummies

ISBN-13: 9781119696599 / Angielski / Miękka / 2021 / 368 str.

Jennifer Herman; Eric Butow; Corey Walker

Spis treści

Introduction 1Part 1: Creating Your Profile 5Chapter 1: Installing Instagram 7Chapter 2: Setting Up Your Profile 21Chapter 3: Hitting Your Target Audience 35Part 2: Creating Your Narrative 49Chapter 4: Taking and Posting Great Photos 51Chapter 5: Recording and Posting Great Videos 69Part 3: Interacting with Others 79Chapter 6: Finding People to Follow 81Chapter 7: Sharing and Commenting on Posts 95Chapter 8: Direct Messaging with Ease 107Chapter 9: Wielding the Power of the Hashtag 123Part 4: Extending Your Reach with Ads 137Chapter 10: Planning a Winning Ad 139Chapter 11: Creating an Effective Instagram Ad 151Chapter 12: Creating a Winning Contest 169Chapter 13: Connecting Your Marketing Dots 183Part 5: Using Instagram Stories as Another Avenue 199Chapter 14: Sharing with Instagram Stories 201Chapter 15: Making Your Story More Fun 215Chapter 16: Sharing Your Stories in New Ways 235Chapter 17: Using Highlights to Keep Stories Longer 249Chapter 18: Going Live on Instagram 257Part 6: Creating Content on IGTV 265Chapter 19: Learning How IGTV Works 267Chapter 20: Claiming Your Stake on IGTV 273Part 7: Why Isn't This Working? 281Chapter 21: Insta-Diagnosing Instagram 283Chapter 22: Insta-Help is on the Way 299Part 8: The Part of Tens 311Chapter 23: Ten Brands Killing It on Instagram 313Chapter 24: Ten Places to Find Inspiration 325Index 337