Inspired!: Take Your Product Dream from Concept to Shelf

ISBN-13: 9780470638453 / Angielski / Twarda / 2010 / 272 str.

Vik Venkatraman

Opis

The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.

• Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers
• Presents invaluable research as to producers, designers, distributors, and retailers
• Divided into three easy-to-follow sections - Development, Launch, and Rollout

With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired provides that guidance.

Spis treści

Preface.

Acknowledgments.

PHASE I DEVELOPMENT.

Chapter 1 Develop the Idea.

Chapter 2 Create Your Product.

Chapter 3 Brand Marketing.

Chapter 4 Design the Process.

PHASE II LAUNCH.

Chapter 5 Packaging a Product.

Chapter 6 Produce Your Product and Platform.

PHASE III ROLLOUT.

Chapter 7 Get Distribution, and Get on the Shelf.

Chapter 8 Demonstrate Local Success.

Chapter 9 Financing Primer.

Notes.

About the Author.

Index.

O autorze

VIK VENKATRAMAN is a dreamer, free thinker, and student of life. He is the founder of both Star Power, the first 100% pure starfruit juice sold at specialty grocery stores, andV Bespoke, a fashion company offering affordable, high quality, custom–tailored clothing. Vik is a former brand manager for Red Bull, and as a highly respected entrepreneur and management consultant with Deloitte Consulting and American Express, he has advised Fortune 500 retail, travel, and consumer productcompanies on a wide range of issues, including operations, marketing strategies, and manufacturing. Vik studied biomedical engineering at ColumbiaUniversity, where he graduated with honors.

Blurb

"Vik′s passion for entrepreneurship is so contagiousyou can catch it by reading this book."
Mark Peter Davisentrepreneur, venture capitalist and community organizer

"Thomas Edison remarked that ′genius is one percent inspiration andninety–nine percent perspiration.′ Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik′s book isessential reading for any entrepreneur, marketer or innovator."
John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift

"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen