Inside the Tornado : Marketing strategies from Silicon Valley's cutting edge

ISBN-13: 9781900961585 / Angielski / Miękka / 1998 / 262 str.

Geoffrey A. Moore

Opis

This work deals with the way market-leading firms succeed. It shows how to manage a market-focused business strategy and how, as markets change, the very skills that have led to one success can be the ones which become liabilities later.

O autorze

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.