Inside the Technical Consulting Business: Launching and Building Your Independent Practice

ISBN-13: 9780471183419 / Angielski / Twarda / 1997 / 384 str.

Harvey Kaye

Opis

Join the thousands of professionals who have already gotten Inside the Technical Consulting Business -- and discover how to channel your technical know-how into an exciting career as an independent consultant. This Third Edition of Harvey Kaye's bestselling guide gives you the focused, no-nonsense help you need to start and run your own consulting practice in today's ultracompetitive environment. What's inside: Setting up your consulting business. The lowdown on finances, record-keeping, office space, taxes, and choosing the form of business organization that's right for you.

Insider's guide to proposals and contracts. Gives plenty of examples to use in your own consulting practice.

Marketing secrets your boss never told you. Tips on creating demand for your services and keeping your clients coming back for repeat business.

PLUS ALL-NEW MATERIAL ON:
* Creating your personal strategic marketing plan. A step-by-step guide to developing and maintaining your competitive edge.
* Learn from the pros. "Meet the Pros" interviews show how successful consultants handled some of the very problems you're likely to encounter.
* Building successful client relationships. The inside scoop on keeping clients happy while protecting your own professional interests.
* The technical challenges of consulting. A consultant's primer on problem-solving, coping with the information explosion, and organizing for maximum productivity.

Spis treści

How to Leave Your Career Problems Behind.

Defining Your Own Business Identity.

Who Becomes a Consultant?

Three Fundamental Truths of Technical Marketing.

Marketing Secrets Other Consultants Won′t Tell You.

Your Blueprint for Marketing Success.

The Sales Meeting.

Proposals and Contracts.

Billing Rates.

Projecting a Professional Image.

Dealing With the Client.

Financing a New Consulting Practice.

Setting Up Your Business.

Office Space and Stationery Needs.

Goals and Planning for the Future.

The Technical Challenges of Consulting.

Decision Making.

Making the Transition.

Playing Your Game.

Epilogue.

Appendix.

Suggested Reading List.

Index.

O autorze

HARVEY KAYE has over twenty years of experience as a consultant in mechanical engineering, specializing in heat transfer and fluid mechanics. Educated at MIT, he has had contracts with many of the country′s leading companies in the aerospace, electronics, and power industries.