ISBN-13: 9781403995919 / Angielski / Twarda / 2006 / 164 str.
ISBN-13: 9781403995919 / Angielski / Twarda / 2006 / 164 str.
The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.