Innovations and Social Media Analytics in a Digital Society

ISBN-13: 9781032039435 / Angielski / Twarda / 2022 / 286 str.

Maria José Sousa; C Cardoso Marques

Opis

Recent advances in digitalization is transforming sectors such as healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used to measure the innovations and the equation between companies and consumers.

Spis treści

1. Social Media Innovations in Digital Society 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review 3. Social Learning Analytics in Education: A Literature Review 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000–2020 Period 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study 6. Social Analytics and Information Technology 7. Personal Brand Management using Conceptual Assessment Model  8. Social Media Analytics in Digital Marketing  9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal 10. The Impact of the Pandemic on a Five-star Hotel’s Digital Revival  11. Social Networks Mediated by the Internet and Health Care 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation 14. Understanding the Impact of TikTok: A Study of TikTok’s Strategy and Its Impact on Users’ Lives