Innovations and Institutions : An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies

ISBN-13: 9780415541466 / Angielski / Miękka / 2012 / 192 str.

Patrick Alexander Maria Vermeulen;Jorg Raab

Opis

Merging academic and critical analysis with practical recommendations for companies, this title provides a full and rich account of how new products are brought to market, considering both successes and failures.

O autorze

Patrick Vermeulen is Associate Professor of Organization Studies at Tilburg University in the Netherlands. Jorg Raab is Assistant Professor of Policy and Organization Studies at Tilburg University in the Netherlands.