Innovation through Entrepreneurship Education

ISBN-13: 9786203573886 / Angielski / Miękka / 2025 / 136 str.

Désirée Anja Jäger

Opis

The globalized market is setting new standards for companies. In today's knowledge society, innovation and entrepreneurship are becoming decisive factors in remaining competitive. But how can entrepreneurial thinking and action be achieved? Contrary to popular belief, the "entrepreneurial spirit" has nothing to do with personality traits or an "entrepreneurial gene," but is rather the result of a learning process. This book provides the theoretical basis for this. In addition to a detailed review of the current state of research and a critical look at existing scientific approaches to entrepreneurship, this work focuses on the development of a process that can lead to entrepreneurial innovation based on cognitive conditions and learning steps. The innovation learning process is based on an interdisciplinary approach from educational science, psychology, and business administration and refers to the management theories of Joseph Schumpeter and Peter Drucker.