Acknowledgments xiIntroduction 11 A Story of Transformative Innovation 11Part 1 Tools for Sparking Innovative Ideas 172 Surfacing Unmet Needs 193 Stretching the Imagination 294 Stress Testing for Feasibility 43Part 2 Transform Innovative Ideas into Action 575 Designing Small Experiments 596 Forming a Vision and Theory of Change 657 Evaluating, Learning, and Adjusting 77Part 3 Build Innovation into Our Organizational DNA 1038 Encourage Creative Collaboration 1059 Optimize Organizational Design for Innovators 11910 Attract Donor-Partners Who Fuel Social Change Breakthroughs 155Part 4 Bring Your Innovation A Game 17311 Discover Your Superpower 17512 Challenging the Status Quo 18313 Win Others Over to Your Cause 199Epilogue 213Notes 217References 235About the Author 247Index 249
LEAH KRAL is the Senior Director, Strategy and Innovation, at the Mercatus Center at George Mason University, the home of heterodox thinkers and economists who work to discover what aspects of institutions and culture help societies prosper. She is a sought-after speaker at nonprofit industry events, writes frequently about her research, and offers tailored consulting to nonprofit teams.