Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

ISBN-13: 9783030230098 / Angielski / Twarda / 2019 / 407 str.

Rajagopal; Ramesh Behl

Spis treści

Chapter 1        Convergence of Local Enterprises with Large Corporations:

Bridging Industry 4.0 Functions on Broader Business Canvass

Rajagopal

 

Part I              Industry and Technology Management

 

Chapter 2        Validation and Modelling of Drivers and Barriers for Multivendor ATM        Technology in India from the Perspectives of Banks

Jyotiranjan Hota and Saboohi Nasim

 

Chapter 3        Leveraging Technology for Shared Services Transformation

MVN Naga Lakshmi, YVN Sai Sricharan, and T. Vijayakumar

 

Chapter 4        Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges

Srikanta Kumar Naik and Ranjit Roy Ghatak

 

Part II             Corporate Financial Management

 

Chapter 5        Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior

Fernando A. Moya-Dávila and Ananya Rajagopal

 

Chapter 6        Directing Institutional Capital to India’s Renewable Energy Sector

Labanya Prakash Jena and Chavi Meattle

 

Chapter 7        Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis:

Robust Algorithms and Optimization Techniques under Extreme Events Market Scenarios

Mazin A. M. Al Janabi

 

Part III                       Human Resources Management

 

Chapter 8        Stakeholder influence on decision-making:

From e-movements (#metoo) to corporate social responsibility policy

Andree Marie Lopez-Fernandez         

 

Chapter 9        Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study

Bindu Chhabra

 

Chapter 10      Human Resources as Business Value Creator:

Business Philosophy Revisited

Deepak Sharma

 

Part IV           Macro-Economic and Social Factors

 

Chapter 11      Impact of Foreign Direct Investment on GDP Growth Rate in India:

Analysis of the New Millennium

Pooja Gupta, Vikku Aggarwal, Karan Champaneri, and Kritika Narayan

 

Chapter 12      Macroeconomic Variables Affecting External Commercial Borrowings:

An Investigation

Pooja Misra and Jagdish Shettigar

 

Chapter 13      Classroom 4.0: Understanding the New Battleground

Rohit Vishal Kumar

 

Chapter 14      Values Based Control in Land Acquisition for Infrastructure Projects

                        Suresh Mony and Narayani Ramachandran

 

Part V             Marketing Management and Enterprise Efficiency

 

Chapter 15      Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment

Ananya Rajagopal

 

Chapter 16      Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition

Subhasish Das, Manit Mishra, and Prasanta Kumar Mohanty

 

Chapter 17      Effectuation and causation approaches in entrepreneurial marketing:

A set-theoretical model

Pável Reyes-Mercado and Rajeev Verma

 

Chapter 18      Competency Evaluation for Social Media Usage:

A Comparative Study of Male and Female

Sourabh Sharma and Megha Sharma

 

Chapter 19      Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System

Shalini Garg and Shipra Sharma

 

Chapter 20      Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa

Satyendra Singh, Kamel Fantazy, Darina Saxunova, and Peter M. Lewa

Index

O autorze

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several  academic journals.

Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.

Blurb

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.