Innovation Sucks!: Time to Think Differently

ISBN-13: 9780367681920 / Angielski / Miękka / 2021 / 176 str.

Alan Watkins; Simon May

Opis

This book turns on its head some of the ‘received truths’ of innovation management. Innovation is still the solution for future prosperity and it remains a potent force for competitive advantage, but business and government must get better at it. This book shows us how.

Spis treści

Introduction   PART ONE: THE CURRENT APPROACH TO INNOVATION   1. Traditional ‘Innovation’ & Why It Fails    2. Focusing on the Problem may be the Problem   PART TWO: THE IMPELLER APPROACH UNPACKED    3. Start with the Solution   4. The Role of the Bee     5. How to Identify and Create More Bees     6. Other Players in the Innovation System     7. Getting to Market     8. Sale or Scale to Sustainable Growth     9. The Impeller Future