Innovation, Product Development and Commercialization

ISBN-13: 9781932159707 / Angielski / Twarda / 2007 / 400 str.

Dariush Rafinejad

Opis

Presenting a holistic approach to reaching optimal innovation, new product development, and commercialization decisions within an integrated framework of business, market, technology, and resource strategy, this work offers guidance on product portfolio planning and matching technology innovation to market opportunities.