Innovation Management And Business Activities

ISBN-13: 9786203928044 / Angielski / Miękka / 92 str.

Lavrinenko Elena; Ilinskaya Elena

Opis

The information and communication technologies industry is developing rapidly and rapidly all over the world, while they are being introduced into all spheres of activity. Technological innovations are taking place all over the world every second, the Internet and globalization have exhausted the word "border", digital marketing and digital diplomacy are developing, research centers are developing original ideas, offering breakthrough solutions, new proposals, looking for a new buyer, the era of messenger promotion is developing, business needs a new generation of marketers and managers. Information and communication technologies (ICTs) penetrate into the daily activities of a person and have a great impact on private and working life, the social sphere, the economy, competitiveness and the status of a country in the world community.

O autorze

Elena, LavrinenkoThe authors, Candidate of Economic Sciences Lavrinenko Elena Aleksandrovna and Candidate of Economic Sciences Ilyinskaya Elena Vladimirovna, have been dealing with issues of effective management of innovative and entrepreneurial activities in the field of information and communication technologies for many years.