Innovation Management

ISBN-13: 9781352012446 / Angielski / Twarda / 2021 / 304 str.

Jan Van Den Ende

Spis treści

PART ONE: INTRODUCTION.- 1: Innovation management and new business development.- PART TWO: IDEA GENERATION.- 2. The front end of innovation.- 3. Design thinking.- PART THREE: INNOVATION STRATEGY.- 4. Innovation Strategy.- 5. Portfolio Management.- PART FOUR: ORGANIZING INNOVATION.- 6. Managing Projects.- 7. Organizing for Innovation.- 8. Open Innovation.- PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS.- 9. Entrepreneurship.- 10. Innovation in project-based and multinational firms.- PART SIX: CONCLUSION.- 11. The future of innovation management and new business development.- References.- Index.

O autorze

Jan van den Ende is a professor of management of technology and innovation at Rotterdam School of Management, Erasmus University (RSM). He is also professor of horticulture innovation and visiting professor at LUISS Universita Guido Carli, Rome, Italy.

Blurb

Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.