Innovating for the Middle of the Pyramid in Emerging Countries

ISBN-13: 9781108480192 / Angielski / Twarda / 2021 / 300 str.

Opis

Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.

Recenzje

'We need to know more about how to innovate for lower income consumers in emerging markets. This book presents new and important ideas, insights and examples that yield a richer understanding of what is possible and how to achieve success.' Ted London, Clinical Associate Professor of Business Administration, Ross School of Business, University of Michigan

Spis treści

1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' – The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking the Unbanked – Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones; 9. Money, Money, Money – Innovating Access to Credit Mauricio Cervantes and Jose Moreno; 10. Inclusive Hedging – The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to Mission Accomplished! – Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for the Middle of the Pyramid in Emerging Countries – Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya.