Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

ISBN-13: 9780415541459 / Angielski / Miękka / 2012 / 256 str.

Luca Berchicci

Opis

This title produces a better understanding of the implications of environmental issues in new product development, examining how and to what extent environmental concerns or ambition of product developers influence the way new products are developed.

Recenzje

'This book makes an important contribution to knowledge at a time when the importance of the environmental performance of new product and service systems is becoming increasingly apparent. Berchicci provides a theoretically informed synthesis of the disparate bodies of knowledge that, together, offer critical new insights on the role of environmental ambitions and innovation in new product development.' Bradley D. Parrish (University of Leeds, UK)

O autorze

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.