Informatsionnye tekhnologii upravleniya prodazhami i marketingom

ISBN-13: 9783659149436 / Rosyjski / Miękka / 2013 / 284 str.

Stepanov Vadim

Opis

V knige predstavlen nauchno-prakticheskiy material, okhvatyvayushchiy voprosy primeneniya kolichestvennykh metodov analiza i prognozirovaniya, informatsionnykh tekhnologiy i programmnykh sredstv dlya prinyatiya upravlencheskikh resheniy v sfere prodazh i marketinga. Bolshinstvo predstavlennykh v rabote metodov analiza, sootvetstvuyushchie informatsionnye tekhnologii i programmnye produkty yavlyayutsya avtorskimi razrabotkami. Krome togo, nekotorye izvestnye v kommertsii metody analiza byli sushchestvenno pererabotany i adaptirovany avtorom dlya primeneniya v ramkakh predlozhennoy v dannoy rabote metodologii upravleniya prodvizheniem brenda na rynke. Vse metody nashli svoe prakticheskoe primenenie i programmno realizovany v kompyuternoy sisteme INFORT Group BPM, prednaznachennoy dlya podderzhki prinyatiya upravlencheskikh resheniy na predpriyatiyakh torgovli i v kommercheskikh podrazdeleniyakh proizvodstvennykh predpriyatiy. Kniga prednaznachena dlya rukovoditeley, upravlentsev i spetsialistov v oblasti prodazh i marketinga, a takzhe studentov, aspirantov i nauchnykh rabotnikov, izuchayushchikh voprosy primeneniya kolichestvennykh metodov i instrumentalnykh sredstv dlya prinyatiya upravlencheskikh resheniy v sfere ekonomiki i torgovli.

O autorze

Direktor po R&D, rukovoditel' proektov INFORT Group (sobstvennaya firma).Konsul'tant po upravleniyu, na rukovodyashchikh dolzhnostyakh v organizatsiyakh torgovli (autsorsing) s 1996 g. Razrabotchik IT i sistem upravleniya v sfere prodazh i marketinga s 1990 g. Bolee 400 korporativnykh klientov.Kandidat ekonomicheskikh nauk.Dotsent, zaveduyushchiy kafedroy (RGTEU).