Information Spread in a Social Media Age: Modeling and Control

ISBN-13: 9780367208714 / Angielski / Twarda / 2021 / 248 str.

Michael Muhlmeyer; Shaurya Agarwal

Opis

The book provides a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models.

Spis treści

1. Introduction. I Understanding Social Networking Systems. 2. Social Media in Popular Culture. 3. Social Theory and Networks. 4. Social Network Relationships and Structures. 5. Social Network Analysis. II Macroscopic Modeling and Information Spread. 6 Modeling Basics. 7. Epidemiology-Based Models for Information Spread. 8. Stochastic Modeling of Information Spread. 9. Social Marketing-Based Models for Information Spread.10 Case Studies. III Control Methods For Information Spread. 11. Control Basics. 12 Control Methods. 13. Information Spread and Control. 14. Control Application 1: Advertisements and Social Crazes. 15. Control Application 2: Stopping a Fake News Outbreak. 16. Concluding Thoughts.