Information Marketing

ISBN-13: 9781138717381 / Angielski / Twarda / 2017 / 212 str.

J. E. Rowley

Opis

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace.

Spis treści

1: Marketing; 2: The information marketplace; 3: Customers; 4: Building customer relationships; 5: Information products; 6: Branding and corporate identity; 7: Marketing Communications; 8: Price and pricing policy; 9: Collecting marketing data; 10: Marketing strategy and planning

O autorze

Jennifer Rowley