Influencing Health: A Comprehensive Guide to Working with Online Influencers

ISBN-13: 9780367260392 / Angielski / Twarda / 2019 / 200 str.

Amelia Burke-Garcia

Opis

An easy-to-read guidebook for marketers and health communicators alike, this book leverages storytelling as a means for sharing lessons learned and providing readers with practical knowledge about the online marketing industry and influencer community.

O autorze

Dr. Amelia Burke-Garcia is an award-winning digital health communicator and researcher with more than fifteen years of experience creating innovative and impactful digital interventions for public health initiatives. Currently, she runs the Digital Strategy and Outreach Program Area at　NORC at the University of Chicago. She has　led numerous influencer-focused efforts on behalf of the Centers for Disease Control　and Prevention (CDC) and the National Institutes of Health (NIH).