Influencing Customer Demand: An Operations Management Approach

ISBN-13: 9780367619985 / Angielski / Twarda / 2021 / 288 str.

M. Hemmati; Mohsen S. Sajadieh

Opis

This is the first book to discuss managerial, mathematical, and the conceptual framework of influencing factors on demand along with accurate mathematical analysis to evaluate and raise revenue.

Spis treści

1. Introduction. 2. Pricing Policy. 3. On-Shelf Inventory. 4. Rebate Contracts. 5. Service Level Effect. 6. Marketing Decisions and Efforts. 7. Company Reputation. 8. Congestion in the System. 9. The Length of the Credit Period. 10. Dynamic Innovation Capabilities. 11. Demand Sensitivity to Time. 12. Inflation-Dependent Demand. 13. The Selling Price of Substitutes/ Complementary Goods. 14. Mass Communication Media. 15. Miscellaneous. Chapter 16. Conclusion.