Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

ISBN-13: 9780749498689 / Angielski / Miękka / 2020 / 288 str.

Sean Pillot de Chenecey

Opis

Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.

Recenzje

"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future." Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Classic innovation theory and current leading-edge thinking;
  • Chapter - 02: The disruptors disrupted. What next for adland?;
  • Chapter - 03: The future of retail and the future home;
  • Chapter - 04: How the food and drink industries leverage catalytic trends;
  • Chapter - 05: The wellness economy meets the lifestyle industry;
  • Chapter - 06: Smart cities, the IoT and connected living;
  • Chapter - 07: Intelligent and sustainable - a new era of tourism and mobility;
  • Chapter - 08: The transformation of entertainment by technology, experiences and personalization;
  • Chapter - 09: The future of work - goodbye to certainty and stability. Hello to Industry 4.0;
  • Chapter - 10: Fintech and insurtech, and the battle of choice vs privacy;
  • Chapter - 11: Summary - The Influencers and Revolutionaries Innovation Manifesto;
  • Chapter - 12: References and further reading;
  • Chapter - 13: Index

O autorze

Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.