Influence of Technology Based Marketing in Grameen Phone, Bangladesh

ISBN-13: 9783848421510 / Angielski / Miękka / 60 str.

Rakhi K. Zaman

Opis

This work deals with technology based promotional activities of Grameen Phone-a leading organization in telecom industry in Bangladesh. This organization provides a huge scope for the technological advancement of the entire industry by implementing the most updated information technology for their marketing campaign. If these activities are sustained properly, in the long run Grameen Phone can prove themselves as one of the sparkling stars in the sky of corporate world.

O autorze

Rakhi K. Zaman, currently student of East West University, which is the number one private university in Bangladesh,is concentrating in Marketing Department of Business Administration.Throughout her academic career, she has maintained top score and has achieved the honor of being in University Dean s list and achieved merit scholarship.