Influence is Your Superpower: How to Get What You Want Without Compromising Who You Are

ISBN-13: 9781785042386 / Angielski / Miękka / 2023 / 288 str.

Zoe Chance

Recenzje

This book is special. It invites you in with the promise of a truly important topic; charms you with engaging stories and stylings; and treats you to a buffet of beautifully presented, scientifically grounded life lessons about social influence. By the end, my greatest wish was for even more pages. Robert Cialdini, Author of Influence and Pre-Suasion

O autorze

Zoe Chance helps great people become more influential. She's an assistant professor of marketing at Yale School of Management, where she teaches one of the school's most popular electives, Mastering Influence and Persuasion (aka 'Doing Uncomfortable Things That Make You a Better Person'). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits.

Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times.

In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC and doctorate from Harvard Business School. For more information about Zoe Chance and her work visit https://www.zoechance.com/.