Influence With A Heart

ISBN-13: 9780692761854 / Angielski / Miękka / 2016 / 146 str.

Ben Gioia

Opis

"Ben offers an array of ideas, resources, and a strategic plan that gives traction to your vision while staying connected to the heart of your business." -Annette Segal, CEO and Founder, The Valiant Group THE BOOK Ben Gioia's Influence With A Heart will teach you how to be a more influential communicator and leader, whether you're face-to-face, online, onstage, or on the phone. You can use this simple framework (empathy, story, and thought leadership) with one, 10, or 10,000 people. More influence means more success, more income and making a bigger impact. WHY THIS IS SO IMPORTANT If you're like me, you want to make a bigger impact in the world. And if you think about it... making a bigger impact comes down to one key thing: using more influence in every aspect of your communication and leadership. That's what Influence With A Heart is all about. Using more influence is a simple, effective way to become a better leader and communicator... while using your business or organization to make real, positive change happen (today, and as part of your legacy for the future). I ALMOST DIED 4 TIMES During a hike in India, I almost died. 4 times... in 72 hours (Details in the book.) Those 72 hours gave me a profound gratitude for life and a fire inside to create massive, positive impact. That's how Influence With A Heart began. HOW IT WORKS (more) Empathy + (more) Story + (more) Thought Leadership = Influence With A Heart(TM) 1. Empathy gives you the opportunity to see the world through another person's eyes and connect with them from a place of authenticity, integrity, and service. 2. Stories reach people's hearts as well as their minds. So your stories create inspiration... by creating an emotional experience for your reader or listener. 3. Thought leadership positions you as a reliable source of information, insight, and as a go-to person who is successful, can replicate success, and can teach others how to be successful. It's your legacy, and how you keep making an impact, long after you're gone. In a nutshell, use more empathy, story, and thought leadership - every time you communicate - so you can make a bigger impact, make more money, and help more people. A QUICK HELLO My name is Ben Gioia ("joya") and I'm a speaker, coach, trainer, and #1 best-selling author of Marketing With A Heart. In INFLUENCE WITH A HEART, I'm going to share the same tools, techniques, strategies, and perspectives that I used to make these 7 things happen: 1. Position Right Mission, Right Money (global brand that trains social entrepreneurs) and help add almost 
$1 million to the founder's bottom line. 2. Launch one of the biggest magazines in the world: AARP (32 million circ.). 3. Train 126 top leaders at Stanford University. Speak to an audience of leaders and decision makers at the U of Washington. 4. Create the marketing strategy for a San Francisco nonprofit which increased membership by 37% and sponsorship by 30%. 5. Facilitate an organizational consolidation for The ALS Association. By combining two Chapters, the organization could now serve 50% of the people in CA with Lou Gehrig's disease. 6. Guide a boutique technology company in rebranding and repositioning to attract more social impact business (Bay Area and Silicon Valley). The company has helped UCSF Medical Center improve healthcare delivery for people with AIDS and also created an app that helps farmers irrigate their crops for best results. 7. Help a high-end executive coach take her business online and attracting even more major clients such as Cisco, Twitter, and NASA. These same tools, techniques, strategies, and perspectives are what you can expect to learn throughout this book. If what I'm sharing resonates, and you want to chat, I invite you to connect with me soon. Cheers, Ben