Infectious Disease in India, 1892-1940: Policy-Making and the Perception of Risk

ISBN-13: 9780230354609 / Angielski / Twarda / 2012 / 229 str.

Sandhya L. Polu

Opis

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Spis treści

Acknowledgements List of Abbreviations Introduction All Eyes on India Plague and Cholera – The Epidemic versus the Endemic Malaria – India's True Plague From Panama to Khartoum – Yellow Fever Inches Closer to Home Disease as Prism Epilogue: Swine Flu Redux Notes Bibliography Index

O autorze

SANDHYA POLU is currently Special Aide to the United States Ambassador to Italy at the US Embassy in Rome, Italy. Prior to this appointment, she worked at the Tauri Group, advising the US Department of Defense on international biosecurity policies. She holds a Ph.D. in History from Harvard University and a B.A. in History from Stanford University and was a Fulbright Scholar in Italy.