Industry Key Success Factors: Lessons Drawn from the USA Motor Industry

ISBN-13: 9783659965029 / Angielski / Miękka / 2016 / 136 str.

Prosper Munyedza

Opis

Contemporary corporate strategists always grapple with the challenge of formulating and implementing winning strategies for their firms. Knowledge of an industry's key success factors is probably the most appropriate starting point in strategy formulation. Such knowledge may be deemed the most appropriate bedrock on which a firm's strategy may be grounded. This book reveals key success factors of the automotive industry, drawing insights from the United States of America's automotive manufacturers. The key success factors identified here appear to exhibit some noticeably generic traits that could be valid across a significant number of other manufacturing sector industries. Due to a high possibility of universal application of these factors across a number of manufacturing sectors, corporate executives and academics alike will definitely benefit from the enlightenment that will result from reading this book.

O autorze

Prosper is a British Chevening Scholarship alumnus. He holds a Master of Science in Business Analysis and Finance with Merit degree from the University of Leicester (UK) as well as a Bachelor of Science in Economics Honours degree from the University of Zimbabwe. He has extensive general management experience. He is currently a university lecturer.