ISBN-13: 9781560244257 / Angielski / Twarda / 1994 / 248 str.
ISBN-13: 9781560244257 / Angielski / Twarda / 1994 / 248 str.
Jansson merges different perspectives and ideas mainly modern approaches from marketing, organization theory, and institutional economic theory into a theory on international marketing of industrial products, which he illustrates with an account of the experiences of 13 West-European transnational corporations in industrial markets in Southeast Asi