Indigenous African Popular Music, Volume 2: Social Crusades and the Future

ISBN-13: 9783030987046 / Angielski / Twarda / 2022

Salawu, Abiodun

Opis

This volume examines how African indigenous popular music is deployed in democracy, politics and for social crusades by African artists. Exploring the role of indigenous African popular music in environmental health communication and gender empowerment, it subsequently focuses on how the music portrays the African future, its use by African youths, and how it is affected by advanced broadcast technologies and the digital media. Indigenous African popular music has long been under-appreciated in communication scholarship. However, understanding the nature and philosophies of indigenous African popular music reveals an untapped diversity which can only be unraveled by the knowledge of myriad cultural backgrounds from which its genres originate. With a particular focus on scholarship from Nigeria, Zimbabwe and South Africa, this volume explores how, during the colonial period and post-independence dispensation, indigenous African music genres and their artists were mainstreamed in order to tackle emerging issues, to sensitise Africans about the affairs of their respective nations and to warn African leaders who have failed and are failing African citizenry about the plight of the people.At the same time, indigenous African popular music genres have served as a beacon to the teeming African youths to express their dreams, frustrations about their environments and to represent themselves. This volume explores how, through the advent of new media technologies, indigenous African popular musicians have been working relentlessly for indigenous production, becoming champions of good governance, marginalised population, and repositories of indigenous cultural traditions and cosmologies.

Spis treści

Part I Indigenous African Popular Music, Democracy, Politics and Social Crusade

1 Extra-Mundane Communication in Ayinla Omowura’s Music: Exploring Connections Between a Tool and an Agent

2 The Role of Politicians in Democratizing Musical Production in Northern Nigeria

3 Popular Music, Political Mobilisation and Grandstanding: An Analysis of Maskandi in Legitimisation of Jacob Zuma (2008–2018)

4 Popular Music and the Concept of the Dissident in Post-Independence Zimbabwe

5 Indigenous African Popular Music, Democracy and Politics6 Music and Political Protests in Africa: Analysis of Selected Fela Anikulapo-Kuti’s Songs in Nigeria

7 Singing Democracy and Politics in Post-Independence Zimbabwe: A Critical Discourse Analysis of Selfcensorship in Zimbabwean Indigenous Theological-Sungura Music

8 Indigenous African Artistes as Social Critics: A Study of Evangelist Bayo Adegboyega of Yoruba Extraction

9 State-Minded Praise Music Culture Through Electoral Nigeria

10 Beyond Mere Entertainment: Moral Reorientation in Ogundare Foyanmu’s Ijala Song-Texts

11 Nigerian Indigenous Music as an Instrument of Social Crusade and Enlightenment: An Appraisal of Selected Albums of Sikiru Ayinde Barrister, Dauda Epo Akara and Odolaye Aremu

Part II Indigenous African Popular Music and Environmental Health Communication

12 Yorùbá Indigenous Musical Jingles on COVID-19: A Content Appraisal

13 Promotion of Food Sovereignty in Africa Through Yoruba’s Indigenous Music

14 Mainstreaming Afro-hip-hop Music in Redressing the Spread of Infodemics on COVID-19

Part III Indigenous African Popular Music and Gender Empowerment

15 Why Not Call a Spade a Spade? Unpacking Paul Matavire’s Gender Philosophy

16 The Communicativeness of Select Nigerian Afro-hip-hop Lyrics and Sociological Perception of Women

17 Content and Reception of Eswatini’s Indigenous and Popular Music on Women Empowerment

Part IV Indigenous African Popular Music, African Youths and African Future

18 Ngoma Songs as Tanzanian Youths’ Third Space for Political Participation

19 The Future of the Indigenous African Popular Music

20 The Popular Cultural Practice of Hip-Hop Among The Indigenous !Xun and Khwe Youth of Platfontein, South Africa

21 Zimdancehall Music as Rules of Sexual Engagement

Part V Indigenous African Popular Music, Advanced Broadcast Technologies and the Digital Media

22 Tradi-Modern Musical Genres Amidst Neo-Colonial Western Digital Recording Towards Development in Benue State

23 The Evolution of the Roles of Producers in the Zimbabwe Recording Industry

24 Topic: Indigenous African Music Economics: Survival Strategies in the Face of Web Technologies

25 Commodification of Music in the Digital Age: Locating Namibia’s Oviritje Popular Music Genre in the Capitalist Music Economy

26 The Role of Sound Archiving of Indigenous Popular Music in the Conflict Zones of North-Eastern Nigeria

O autorze

Abiodun Salawu is Professor of Journalism, Communication and Media Studies, and Director of Indigenous Language Media in Africa, at the North-West University, South Africa. His major areas of research include indigenous language media, development communication, critical studies and new media.

Israel A. Fadipe is postdoctoral fellow in Indigenous Language Media in Africa at the Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals.

Blurb

This volume examines how African indigenous popular music is deployed in democracy, politics and for social crusades by African artists. Exploring the role of indigenous African popular music in environmental health communication and gender empowerment, it subsequently focuses on how the music portrays the African future, its use by African youths, and how it is affected by advanced broadcast technologies and the digital media. Indigenous African popular music has long been under-appreciated in communication scholarship. However, understanding the nature and philosophies of indigenous African popular music reveals an untapped diversity which can only be unraveled by the knowledge of myriad cultural backgrounds from which its genres originate. With a particular focus on scholarship from Nigeria, Zimbabwe and South Africa, this volume explores how, during the colonial period and post-independence dispensation, indigenous African music genres and their artists were mainstreamed in order to tackle emerging issues, to sensitise Africans about the affairs of their respective nations and to warn African leaders who have failed and are failing African citizenry about the plight of the people.

At the same time, indigenous African popular music genres have served as a beacon to the teeming African youths to express their dreams, frustrations about their environments and to represent themselves. This volume explores how, through the advent of new media technologies, indigenous African popular musicians have been working relentlessly for indigenous production, becoming champions of good governance, marginalised population, and repositories of indigenous cultural traditions and cosmologies.

Abiodun Salawu is Professor of Journalism, Communication and Media Studies, and Director of Indigenous Language Media in Africa, at the North-West University, South Africa. His major areas of research include indigenous language media, development communication, critical studies and new media.

Israel A. Fadipe is postdoctoral fellow in Indigenous Language Media in Africa at the Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals. ​