Inclusive Place Branding: Critical Perspectives on Theory and Practice

ISBN-13: 9780367877316 / Angielski / Miękka / 2019 / 196 str.

Mihalis Karavatzis; Massimo Giovanardi; Maria Lichrou

Opis

Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored

Spis treści

Table of Contents

Notes on contributors

FOREWORD: The politics of event-led urban image construction: notes from Beijing and Rio de Janeiro by Anne-Marie Broudehoux

1. Introduction by Maria Lichrou, Mihalis Kavaratzis and Massimo Giovanardi

2. Democracy in participatory place branding: a critical approach by Eva Maria Jernsand and Helena Kraff

3. Critical perspectives on Aboriginal and Torres Strait Islander tourism: towards Indigenous-led approaches by Skye Akbar and Freya Higgins-Desbiolles

4. Place marketing for social inclusion by Aram Eisenschitz

5. A service ecosystem approach to representing a place’s unique brand by Jan Brown

6. Spaces of identity in the city: embracing the contradictions by Cecillia Cassinger and Åsa Thelander

7. Revitalizing the damaged brand: place (re)branding in post-Katrina New Orleans by Kevin Fox Gotham and Katie Irvin

8. Maps and tours as metaphors for conceptualising urban place representation for marketing/branding purposes by Gary Warnaby, Richard Koeck and Dominic Medway

9. Brand conformity in a food place context by Anette Therkelsen

10. Stockholm: the narcissistic capital of Sweden by Johan Gromark

11. A branding stranglehold: the case of Florida’s orange tie by Staci M. Zavattaro and Daniel L. Fay

12. Place branding as political research: from hidden agenda to a framework for analysis by Andrea Lucarelli

13 Conclusions: inclusive place branding – towards an integrative research agenda by Massimo Giovanardi, Maria Lichrou and Mihalis Kavaratzis

CLOSING COMMENTARY: between brand utopias and lived experience by Nadia Kaneva

O autorze

Mihalis Kavaratzis is Associate Professor of Marketing at the University of Leicester. A Founding Board Member of the International Place Branding Association, his publications include Towards Effective Place Brand Management (with G. J. Ashworth, 2010) and Rethinking Place Branding (with G. Warnaby and G. J. Ashworth, 2015).

Massimo Giovanardi is Lecturer in Marketing at the University of Leicester. His research examines from a sociological perspective the marketing, communication and consumption of places. He has published in major academic journals such as Annals of Tourism Research and Marketing Theory.

Maria Lichrou is a Lecturer in the Department of Management and Marketing, University of Limerick, Ireland. She has published in the Journal of Marketing Management, Journal of Place Management and Development, Journal of Strategic Marketing, Place Branding and Public Diplomacy, Tourism Planning and Development.