Impulse Buying Behavior in FMCG

ISBN-13: 9786138236887 / Angielski / Miękka / 2018 / 256 str.

Prasanna Kumar Domathoti; K. Venkateswara Raju; K. Rajyalakshmi

Opis

This book intended to explore the opportunities and gap in organized retail sectors. Also this book helps to students who are studying BBA, BBM and MBA as retail as an elective as well as sales professionals especially in Fast Moving Consumer Goods sector. This book creates an avenue to conduct further research in organized retail sector especially in Semi-Urban and Fast growing tier two metro cities in India.

O autorze

Dr. Prasanna Kumar, Professor in Management, currently at K L University Andhrapradesh India. Graduated with MBA from Andhra University in 1994. Awarded with PhD. He has been actively associated with consultancy and project handling with NGO organizations. So for he has published 80 papers.